HRP-4655.JPG

intelligence in

action

from idea to

implementation

Groundwork AI is an AI consultancy based in Hawke's Bay, New Zealand.

I build the tools, automations and systems that save business owners and founders weeks of manual work a year.

hi, I’m Andy

After implementing custom AI tools and systems in-house and experiencing the profound uplift in productivity, I knew I needed to share this with more founders and operators.

Start Now
Andy standing outdoors by modern lockers, wearing a jacket and holding a phone, in black and white.

why it matters

OUTCOMES

unlock your time

01

We automate tedious, repetitive work, giving you time to do what you do best.

unearth new insights

02

Data that was scattered or invisible becomes visible and actionable.

future-proof your business

Powerful business operations separate the good from the great. Don’t be left behind in this new ai era.

03

Let's Talk 
TRUSTED BY
The word 'Manukora' in bold black letters on a white background, a Manuka Honey company Groundwork AI has worked with
The word 'Recreational' displayed in large, bold, black font on a white background, a Design Studio Groundwork AI has worked with
Superman logo with shield and the text "Stephen Hill" in bold letters, a car dealership Groundwork AI has worked with
Several shiny metallic spheres arranged on a tiered concrete surface with a gray concrete wall in the background.

in action

SERVICES

I analyse the digital foundations your business is built on, how it all fits together and where AI will make the biggest difference. You’ll get a roadmap of what to build and in what order.

ai audit & consulting

We map out your workflows and connect systems to turn the slow, manual ones into real, working tools, automations and agents that you can run on demand or on a schedule.

tools & automations

We build one central platform with all your data sources plugged in. See how the business is performing at a glance, unlock insights with AI, and run your automations and agents from one place. This is the future of software for business’s and where the real gains come from.

business operating systems

GET STARTED 
CLIENT

stephen hill motors

Car dealership · Hawke's Bay

A man kneeling on the ground taking a photo of a black sports car with orange racing stripes on a road in a natural outdoor setting with blue sky and clouds.

Their Content Creator was draining time on posting and analysing daily content across four platforms, taking away valuable content planning and creating time.

PROBLEM

A custom automation that captures car details, attaches the photos or video, tailors all four descriptions in the dealership's own voice, builds a custom url, previews how each post will look, and schedules them.

RESULT
SOLUTION

2.5 weeks of time saved per year.

“Easily the best thing we've added to my workflow. The grunt work is gone. I’ve finally got the headspace and time to create better content”
— Devan, Content Creator

TESTIMONIAL
CLIENT

manukora

Mānuka honey exporter · New Zealand

A person holding a jar of Manukora raw Manuka honey with a spoonful dripping into the jar, outdoors during daytime with a blue sky and green foliage in the background.

Their Nutritionist's day was being taken up by post-call admin instead of helping customers, with the same manual workflow repeated after 110+ calls a month.

PROBLEM

A custom automation that watches or listens to the call, uncovers key insights, fills 24 Notion fields, updates customer’s Shopify record, writes the follow-up email in her voice, and drafts it for approval before it’s sent.

SOLUTION
RESULT

8 weeks of time saved per year.

TESTIMONIAL

"Nobody had ever counted what that single process was costing us in time. Turned out to be eight weeks a year, hidden inside a job we didn't think was a problem."

— Mike, Founder

CLIENT

recreational studio

Creative studio · New Zealand

Two women are sitting at a table working on electronic devices such as smartphones and laptops, with papers and coffee mugs present, in a modern indoor setting.

Recreational had the creative and the client relationships, but no digital solution behind them to run and scale digital marketing campaigns.

PROBLEM

An AI-powered digital marketing engine - I configure the tools, build the tracking, run the campaigns, and hand back the insights so they can stay on the creative and the client.

SOLUTION

Sharper insight, smoother delivery, and stronger campaign performance for their clients - without them having to hire someone.

RESULT

“Andy is invaluable in helping us and our clients deliver on-brand digital campaigns that don’t go stale. We love being able to bring them fresh insights and actionable ideas from Andy’s data.”

— Kate, Creative Director

TESTIMONIAL

questions? start here.

  • We deliver advisory and implementation services in strategy, operations, marketing, and technology.

  • We calculate fees based on scope, complexity, and projected resources, then present a transparent proposal.

  • Engagements range from two weeks for focused audits to several months for comprehensive transformation.

  • Yes, we remain actively involved until solutions are fully operational and staff are confident.

  • Our adaptable methodology serves manufacturing, retail, professional services, and public sector entities.

let’s turn ideas into action

A dimly lit room with a glowing paper lantern hanging from the ceiling, dark chairs tucked against the wall, a window with curtains, and a partial view of a bed or furniture in the lower right corner.